viral fashion marketing

Its seems that everyone is jumping on the "Fashion" bandwagon. All kinds of companies and organizations are just throwing random fashion shows to introduce their new product lines. Sometimes it is all a bit ridiculous.

Case in point, this recent "Condom Fashion Show" for the Fourth China Reproductive Health New Technologies and Products Expo. Would you really want to waltz around town in a dress made of condoms? I'm also quite doubtful that it raised any awareness about "AIDS", which was supposedly the main purpose. The money to put on the show could have been better spent elsewhere on education.


At 7/15/2007 5:59 PM, Blogger Hang Thanh Tran said...

I also think it's stupid to waste money into something this trivial.


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