fashion for the masses

BCBG Max Azria will be designing a line for Sears. Another high-end designer producing goods for the masses.

First it was a bankrupt Isaac Mizrahi for Target then Karl Lagerfield, of the House of Chanel, for H&M. JCPenny has recruited Nicole Miller, while Marc Jacobs and Michael Kors have lower end versions of their own lines, Marc and Michael respectively.

Stella McCartney just jumped on the H&M bandwagon too! Her line is due out in November.

Quite a phenomena, it even has a name: masstige, prestige for the masses.

Leaves one wondering what is going on in the fashion world? What is a Designer's value when they are forced to make lower quality goods to supplement their higher-end couture lines? Couture specifically is supposed to be about art and creativity, not profits. Are they sacrificing their integrity as designers by adapting to the changing economic market? Or are they being smart by appealing to a wider audience?


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